Salesforce Marketing Cloud
Self Paced Training
- 100% Self-Paced Learning
- Get lifetime access to course content and learning materials.
- Learn through real-world scenarios and practical implementation.
- Real-World Salesforce Marketing Cloud Use Cases
- Start from the fundamentals and progress to advanced concepts.
- Access future course content and updates as the curriculum evolves.
- Access structured video lessons and learn at your own pace.
- Get access to supporting notes, reference materials, and practical resources.
About Course
Master Salesforce Marketing Cloud through a practical, implementation-focused training program designed to help you understand how organizations build, manage, automate, and optimize customer journeys and personalized marketing campaigns across multiple channels.
The course starts with the fundamentals of Salesforce Marketing Cloud, including the Marketing Cloud ecosystem, Email Studio, Content Builder, subscribers, data extensions, lists, and data management. You will then progress into email creation and personalization, AMPscript basics, segmentation, SQL queries, Journey Builder, Automation Studio, and practical marketing automation workflows.
The program then moves into advanced Marketing Cloud concepts, covering customer journeys, entry sources, activities, decision splits, engagement splits, contact management, triggered sends, automation activities, data synchronization, and reporting. You will also learn how to practically design end-to-end marketing campaigns, automate data processing, personalize customer communications, and implement real-world Salesforce Marketing Cloud solutions.
Demo Lectures
What We Will Cover
Module 1: Introduction to Salesforce Marketing Cloud & Data Management
Introduction To Salesforce Marketing Cloud
- Salesforce Marketing Cloud Platform Access For Hands-on Practice
- Users, Roles & Permissions and Business Unit in Salesforce Marketing Cloud
- List-Based Data Model
- Contact-Based Data Model
- Data Model Study Notes
- Contact Builder And All-Subscriber
- Subscriber Status And CAN-SPAM Law
Module 2: Personalization, Segmentation, and Compliance
- Send Classification, Sender Profile, Delivery Profile
- Personalization String And Ampscript
- Assignment 1: Personalization String & AMPscript Assignment
- Publication List And Suppression List
- Types Of Data Extension
- A/B Testing And Introduction To Mobile Studio
- Mobile Push
Module 3: Automation & Journey Building
- Automation Studio Introduction
- Automation Studio – Filter Activity
- SQL Activity And Data Views
- Extract, Transform And Load (ETL)
- Introduction To Journey Builder
- Automation Studio Vs Journey Builder
- Journey Builder Contact Data Vs Journey Data
- Entry Sources And Activities In Journey Builder
- Salesforce Data Entry Source
- API Event Entry Source
Module 4: Advanced Features, Project, and Interview Preparation
- Cloud Pages
- Package Manager And Analytics Builder
- Revision with Filter Activity Mini Project
- Data Extension Retention Policy & Contact Delete Feature
- Smart Capture Form
- SFMC Interview Notes
- Quiz 1: Practice Quiz: Full-Length Practice Test
- Bonus Content