Recorded, structured and yours to keep — start the Marketing Cloud track today

Self-paced training

Marketing Cloud training you can start today, at your own pace

The same programme we teach live, recorded and structured lesson by lesson. Start from the fundamentals, work up to advanced implementation, and go back over anything as often as you need.

Request access Watch a sample lecture

Learn any time: Self-paced
Content access: Lifetime
Future updates: Included

Lifetime access · learn on your own schedule · future updates included

4.8/5

Average learner rating

from 1500+ reviews

3000+

Active students

learning with us right now

170+

Hiring partners

actively interviewing

100% self-paced learning

Everything from the live programme, on your schedule

Structured video lessons you work through in your own time, built around real-world scenarios and practical implementation rather than theory. Start at the fundamentals and progress to advanced concepts.

Self-paced
Format: Lifetime
Access: Included
Future updates: Notes
Included

What is included

Structured video lessons The full programme, in order, so you always know what comes next.
Lifetime content access Come back to any lesson whenever you need it. It does not expire.
Real-world scenarios Practical implementation, the way it is done on a real project.
Supporting notes Reference material and practical resources alongside the lessons.
Fundamentals to advanced Starts from the basics and builds up, so no prior experience is assumed.
Future course updates As the curriculum evolves, the new content is yours too.

Why Choose RizeX Labs for Marketing Cloud Training

Industry-focused training designed to make you job-ready — not just certified.

Email Studio

Build, test and send campaigns, and understand deliverability from the ground up.

Journey Builder

Design multi-step customer journeys with entry criteria, decision splits and waits.

Automation Studio

Schedule and orchestrate data imports, queries, filters and sends.

Contact & Data Model

Data extensions, contact builder and the data relationships campaigns depend on.

AMPscript & SQL

Personalise content and query your data with the platform native languages.

Einstein for SFMC

Engagement scoring, send time optimisation and AI-driven personalisation.

Integrations (APIs)

REST and SOAP APIs, Marketing Cloud Connect and transactional messaging.

Real Campaign Projects

Ship real campaigns end to end, not screenshots of someone else doing it.

Detailed Course Curriculum

Marketing Cloud end to end — 8 tracks, 28 modules, 723 topics, from Contact Builder to AMPscript, SQL, APIs and live projects.

Tracks: 8
Modules: 28
Topics: 723

01 Cloud Computing & SFMC Basics Salesforce CRM Integration 26 topics

Cloud Computing Concepts
Service Models: SaaS, PaaS, IaaS (with real examples)
Cloud Evolution & Benefits
Introduction to Salesforce Marketing Cloud
SFMC Architecture Overview
Studios vs Builders
Email Studio
Automation Studio
Journey Builder
Contact Builder
Mobile Studio
Web Studio

Salesforce CRM Integration

Salesforce CRM Integration Architecture
Marketing Cloud Connect
Connected App / Authentication
Synchronized Data Extensions
Salesforce Data Entry Source
Salesforce Data Extensions
Synchronized Objects
Salesforce Object → Data Extension Mapping
Subscriber Key Strategy
CRM Campaign Integration
Salesforce Send Email Activity
Salesforce Task Activity
Update Salesforce Object Activity
Salesforce Data Entry Event

02 Contact Builder & Data Management Data Extensions · Data Relationships · Attribute Groups · Contact & Subscriber Management · +3 more 42 topics

Contact Builder Interface & Setup

Data Extensions

Types:
Standard
Filtered
Random
Sendable vs Non-Sendable
Data Extension Creation Strategies
Primary Keys
Composite Keys
Nullable vs Required Fields
Field Data Types
Data Retention Policies
Send Relationship
Population
Enterprise-Level Data Extensions
Shared Data Extensions
Business Unit Data Extensions
Synchronized Data Extensions
Data Extension Folders
Data Extension External Key
Data Extension Naming Conventions
Data Extension Indexing Concepts
Large Data Extension Considerations
Contact Deletion
Contact Builder Population Concepts

Data Relationships

1:1 Relationships
1:N Relationships

Attribute Groups

Attribute Groups
Attribute Group Configuration
Data Model Relationships

Contact & Subscriber Management

Contact Key vs Subscriber Key
Contact Key Strategy
Subscriber Key Strategy

List-Based Model

Lists
Groups
Data Filters

Contact-Based Model

Relational Model
Relational Data Architecture
Customer Data Models
Transactional Data Models

Audience Builder

Filtered Audiences
Rules & Criteria

20 Marketing Cloud Security 12 topics covered step by step. 12 topics

Business Unit Security
Roles & Permissions
User Management
Installed Packages
API Users
OAuth
Data Access
Shared Data Extensions
Folder Permissions
Security Best Practices
Credential Management
Data Privacy

21 Business Units & Enterprise Architecture 10 topics covered step by step. 10 topics

Enterprise 2.0 Concepts
Enterprise vs Business Unit
Parent / Child Business Units
Shared Data Extensions
Shared Content
Shared Data Sources
Enterprise-Level Subscribers
Business Unit-Level Configuration
Multi-Brand Architecture
Multi-Country Architecture

03 Email Studio (Core Execution) Email Builder · Personalization Strings · Dynamic Content · A/B Testing · +1 more 42 topics

Email Studio Navigation

Email Builder

Templates
Pre-built Templates
Custom HTML Templates
Content Blocks
Text
Image
Button
HTML
Dynamic Content
Content Builder Architecture
Shared Content
Reusable Content
Content Builder Folders
Asset Management
Image & File Management
Dynamic Content
Rules-Based Content
Personalized Content
Content Builder API
Email Asset Creation

Personalization Strings

FirstName
Email
Attribute Values
Personalization Attributes

Dynamic Content

Rules-Based Content
Attribute-Based Personalization
Conditional Content
Personalized Messaging

A/B Testing

Subject Line
Content
Send Time
A/B Testing Strategy

Send Management

Send Classification
Commercial
Transactional
Sender Profile
From Name
From Email
Delivery Profile
Send Definition
Send Configuration

16 Personalization 12 topics covered step by step. 12 topics

Personalization Strategy
Attribute-Based Personalization
Behavioral Personalization
Dynamic Content
AMPscript Personalization
Content Builder Personalization
Audience Segmentation
Personalized Recommendations
Conditional Messaging
Product Recommendations
Personalized URLs
Personalized Landing Pages

05 Compliance & Subscriber Management Lists Management · Unsubscribe Management · Enhanced FTP / SFTP 31 topics

CAN-SPAM Guidelines
GDPR Basics
Consent
Data Handling
CCPA Overview

Lists Management

Publication Lists
Opt-in Categories
Suppression Lists
Do Not Send
Exclusion Lists
Temporary Exclusion During Send

Unsubscribe Management

Unsubscribe Handling
Global Unsubscribe
List-Level Unsubscribe
Publication List Management
Subscriber Status
Subscriber Preferences

Enhanced FTP / SFTP

Enhanced FTP Overview
SFTP Overview
Import Files
Export Files
File Naming Patterns
File Transfer Activity
Encryption
Decryption
File Drop
Automated File Processing
CSV / TXT Files
ZIP Files
Data Extract → SFTP
SFTP → Data Extension

22 Email Deliverability 18 topics covered step by step. 18 topics

Sender Reputation
IP Reputation
Domain Reputation
Dedicated vs Shared IP
IP Warming
Domain Authentication
SPF
DKIM
DMARC
Sender Authentication Package Concepts
Bounce Management
Hard Bounce vs Soft Bounce
Spam Complaints
Blocklists
Email Throttling
Engagement-Based Deliverability
Gmail / Yahoo Sender Requirements
Deliverability Troubleshooting

23 Transactional Messaging 12 topics covered step by step. 12 topics

Transactional Messaging Overview
Transactional API
Transactional Send Definitions
Triggered Sends
Email Transactional Messaging
SMS Transactional Messaging
Send Classifications
Sender Profiles
Delivery Profiles
Suppression
API-Triggered Transactional Messages
Event-Driven Messaging

04 AMPscript (Deep Dive) Data Extension Functions · String Functions · Date Functions · Conditional Functions · +2 more 42 topics

AMPscript Syntax & Structure
Variables & Data Types

Data Extension Functions

Lookup
LookupRows
LookupOrderedRows
LookupRowsCS
RowCount
Row
Field
AttributeValue
InsertDE
UpsertDE
UpdateDE
Empty
RaiseError

String Functions

Concat
Substring
Length
IndexOf

Date Functions

Now
DateAdd
FormatDate

Conditional Functions

IF
IIF
IF / ELSEIF / ELSE
Nested Conditional Logic

AMPscript Development

Personalization Using AMPscript
Variable Handling
Dynamic Personalization
Dynamic URLs
Conditional CTAs
FOR Loops
Data Retrieval
Data Writing
Error Handling

Real-World Use Cases

Dynamic Emails
Conditional Content
Personalized Emails
Data Writing
Insert / Update Data
Customer-Based Personalization
Transaction-Based Personalization

11 SSJS (Server-Side JavaScript) JavaScript Basics · Conditional Statements · Loops · SSJS Basics · +4 more 41 topics

JavaScript Basics

Data Types
Variables
Operators
Functions

Conditional Statements

If
If-Else
If-ElseIf-Else

Loops

While Loop
Do While Loop
For Loop
For Each Loop

SSJS Basics

SSJS Overview
AMPscript vs SSJS

Core Functions

Platform.Load
Data Extension Functions
Platform Functions
Core Library
HTTP Functions
Script.Util

WSProxy

WSProxy Introduction
Retrieve
Create
Update
Delete
Perform
Pagination
Filtering
Data Extension Operations
Automation Operations
Email Operations
Subscriber Operations

API Calls Using SSJS

HTTP.Get
HTTP.Post
HTTP.Request
OAuth Token Handling
External REST API Calls

Use Cases

Complex Logic
API Calls
Data Processing
Automation
Dynamic Content

07 Automation Studio Data Management Activities · File Management Activities · Messaging Activities · Basic SQL · +7 more 76 topics

Automation Studio Interface

Data Management Activities

Import File
Filter Activity
Query Activity
Data Extract
Script Activity
Wait Activity
Verification Activity

File Management Activities

File Transfer

Messaging Activities

Send Email

Basic SQL

SELECT
FROM
WHERE
DISTINCT
AND
OR
NOT
IN
BETWEEN
LIKE
IS NULL
IS NOT NULL
CASE
COALESCE

JOINs

INNER JOIN
LEFT JOIN
RIGHT JOIN
FULL JOIN Concept
Self Join
Multiple-Table JOINs

Aggregations

COUNT
SUM
AVG
MIN
MAX
GROUP BY
HAVING

Advanced SQL

Subqueries
Correlated Subqueries
EXISTS
NOT EXISTS
Common Table Expression Concepts
Window Functions
ROW_NUMBER
RANK
PARTITION BY
Deduplication
Latest Record Selection
Date Calculations
DATEADD
DATEDIFF
CONVERT
CAST

SFMC SQL Use Cases

Deduplicate Customers
Find Latest Transaction
Find Inactive Customers
Find Customers Who Haven't Opened in 90 Days
Find Customers Who Purchased but Didn't Receive Email
Find Customers Who Received Email A but Not Email B
Create Segmentation Data Extensions
Incremental Data Processing
Update Existing Records
Overwrite vs Append vs Update
Query Activity Best Practices
Query Activity Limitations

Automation Types

Scheduled Automation
Triggered Automation
File-Drop Automation

Entry Events

Entry Events
Automation Scheduling
File-Based Entry

Real-World Use Cases

Daily Data Refresh
Segmentation Automation
Campaign Trigger
Data Processing Automation
File-Based Data Processing

08 Journey Builder Entry Sources · Activities · Journey Types · Use Cases 14 topics

Journey Builder Interface

Entry Sources

Data Extension Entry
API Entry Event
Salesforce Data Entry

Activities

Send Email
SMS Activity
Wait Activity
Decision Split
Update Contact

Journey Types

Single Step Journey
Multi-Step Journey

Use Cases

Welcome Journey
Lead Nurturing
Re-engagement Campaign

17 Advanced Journey Builder Entry Sources · Advanced Activities · Journey Management 27 topics

Entry Sources

Data Extension Entry
API Entry Event
Salesforce Data Entry
Event-Based Entry
Entry Source Configuration
Entry Audience
Re-entry Settings

Advanced Activities

Decision Split
Engagement Split
Einstein Features
Send Email
SMS Activity
Update Contact
Salesforce Activities
Wait Until Date
Wait by Attribute
Exit Criteria
Goal Configuration
Contact Entry Rules
Suppression
Path Optimization Concepts

Journey Management

Journey Versioning
Journey Testing
Journey Activation
Journey Monitoring
Contact History
Journey Data

24 Einstein AI Einstein & AI 8 topics

Einstein & AI

Einstein Engagement Scoring
Einstein Send Time Optimization
Einstein Engagement Frequency
Einstein Content Selection
Einstein Content Testing
Einstein Copy Insights
Einstein Content Tagging
Einstein Messaging Insights

09 Mobile Studio MobileConnect · MobilePush · GroupConnect 16 topics

Mobile Studio Overview

MobileConnect

SMS Sends
Keyword Management
Short Codes
Long Codes
SMS Subscriptions
Opt-in / Opt-out
MO / MT Messages
Two-Way SMS
SMS Templates
AMPscript in SMS
SMS Tracking
SMS in Journey Builder
Transactional SMS

MobilePush

Push Notifications

GroupConnect

Messenger Messaging Basics

10 Web Studio AMPscript in Landing Pages · SSJS for Landing Pages 12 topics

Landing Pages
Microsites
Web Studio Builder
Basic Content Blocks
Layouts
Smart Capture Forms
CloudPages

AMPscript in Landing Pages

Form Submission Handling
Data Writeback

SSJS for Landing Pages

Server-Side JavaScript
Data Processing
Form Processing

19 CloudPages & Web Personalization 22 topics covered step by step. 22 topics

CloudPages Architecture
Landing Pages
Collections
Microsites
Smart Capture
Custom HTML
CSS
JavaScript
AMPscript
SSJS
Forms
Form Processing
Data Extension Writeback
URL Parameters
Query Strings
CloudPagesURL()
RedirectTo()
RequestParameter()
HTTPPost
REST API from CloudPages
Security Considerations
Error Handling

06 Tracking & Reporting Email Tracking Metrics · Tracking Tools in SFMC · Data Views · Reports · +1 more 36 topics

Email Tracking Metrics

Opens
Clicks
Bounce
Unsubscribe
Complaints
Delivery
Engagement Metrics

Tracking Tools in SFMC

Tracking Overview
Tracking Extract
Standard Tracking

Data Views

_Subscribers
_Sent
_Open
_Click
_Bounce
_Unsubscribe
_Job
_Journey
_JourneyActivity
_AutomationInstance
_Complaint
_BusinessUnitUnsubscribes

Reports

Standard Reports
Tracking Extract
SQL-Based Reporting
Data View Reporting
Email Performance Reports
Journey Performance Reports
Automation Performance Reports

Performance Analysis

Email Performance Analysis
Subscriber Engagement Analysis
Campaign Performance
Send-Level Reporting
Journey-Level Reporting
Conversion Tracking
KPI Analysis

14 Tracking Architecture & Data Views Tracking Architecture · Data Views · Tracking Queries 28 topics

Tracking Architecture

SFMC Tracking Architecture
Tracking Data Flow
Send-Level Tracking
Subscriber-Level Tracking
Journey-Level Tracking
Automation-Level Tracking

Data Views

_Subscribers
_Sent
_Open
_Click
_Bounce
_Unsubscribe
_Job
_Journey
_JourneyActivity
_AutomationInstance
_Complaint
_BusinessUnitUnsubscribes

Tracking Queries

Email Send Analysis
Open Analysis
Click Analysis
Bounce Analysis
Unsubscribe Analysis
Non-Openers
Non-Clickers
Engagement Analysis
Journey Tracking
Automation Tracking

15 Advanced Reporting & Analytics 14 topics covered step by step. 14 topics

Email Performance Dashboard
Journey Performance
Automation Performance
Subscriber Engagement
Conversion Tracking
Tracking Extracts
Data Views Reporting
SQL-Based Reporting
Send-Level Reporting
Campaign-Level Reporting
Journey-Level Reporting
KPI Design
Performance Benchmarking
Performance Analysis

12 Integrations & APIs API Fundamentals · Authentication & Security · REST API · Data Extension API · +5 more 81 topics

API Fundamentals

REST API Basics
SOAP API Basics
REST vs SOAP
API Architecture
API Methods
GET
POST
PATCH
PUT
DELETE
Authentication
Authorization
HTTP Status Codes
Request & Response
Headers
Parameters
JSON
API Error Handling

Authentication & Security

Installed Packages
API Integration
Server-to-Server Integration
OAuth 2.0
Client ID
Client Secret
Access Token
Refresh / Token Lifecycle Concepts
Authentication vs Authorization

REST API

Data Extension API
Journey API
Contact API
Tracking API
Email API
Asset API
Automation API
Triggered Send API
MobileConnect API
MobilePush API

Data Extension API

Retrieve Data Extension
Retrieve Data Extension Rows
Create Data Extension
Update Data Extension
Insert Rows
Update Rows
Delete Rows

Journey API

Retrieve Journey
Journey Status
Journey Versions
Trigger Journey
API Entry Events

SOAP API

SOAP API Architecture
WSDL
Object Model
Retrieve
Create
Update
Delete
Perform
Data Extension Operations
Subscriber Operations

Postman

Postman Overview
Environment Setup
Variables
Authentication
Access Token Generation
GET Requests
POST Requests
PATCH Requests
DELETE Requests
Headers
Request Body
Response Validation
API Testing

API Live Integrations

External Application → SFMC
SFMC → External Application
OAuth Authentication
Real-Time Data Exchange
Trigger Journey via API
External System Integration
Real-Time Customer Events

Connectors

Salesforce CRM Integration
Marketing Cloud Connect

25 Testing & QA 14 topics covered step by step. 14 topics

Test Data Extensions
Test Sends
Preview & Test
Email Rendering
Personalization Testing
AMPscript Testing
Journey Testing
Automation Testing
API Testing Using Postman
Data Validation
Negative Testing
Regression Testing
UAT
Production Deployment Checklist

26 Deployment & Environment Management 13 topics covered step by step. 13 topics

Development vs Production
Configuration Management
Installed Packages
API Credentials
Data Extension Migration
Automation Migration
Journey Migration
Content Migration
Deployment Checklist
Change Management
Versioning
Testing Strategy
Rollback Considerations

27 Debugging & Troubleshooting 16 topics covered step by step. 16 topics

Email Not Sending
Contact Not Entering Journey
Journey Email Activity Failure
Automation Failure
SQL Query Errors
Import Failures
File Not Detected
AMPscript Errors
SSJS Errors
API Authentication Errors
API 400 / 401 / 403 Errors
Data Extension Send Errors
Subscriber Not Receiving Email
Bounce Investigation
Tracking Mismatch
Salesforce Synchronization Issues

28 Marketing Cloud Evolution 7 topics covered step by step. 7 topics

Marketing Cloud Engagement
Marketing Cloud Account Engagement
Marketing Cloud Next
Salesforce CRM
AI & Agentforce
Cross-Cloud Architecture
Marketing Cloud Platform Evolution

13 Projects Project 1 — Airline Management Marketing Automation System · Project 2 — Supply Chain Management Marketing Automation System 23 topics

Project 1 — Airline Management Marketing Automation System

Customer Data Model
Booking Data
Flight Data
Customer Segmentation
Email Campaigns
Automation Studio
Journey Builder
AMPscript
SQL
Personalization
Tracking & Reporting

Project 2 — Supply Chain Management Marketing Automation System

Customer Data
Product Data
Order Data
Supplier Data
Inventory Data
Customer Segmentation
Automated Campaigns
Journey Builder
SQL
AMPscript
API Integration
Reporting

29 Real-World Advanced Projects Project 1 — Airline Marketing Automation System · Project 2 — Insurance Marketing Automation System 28 topics

Project 1 — Airline Marketing Automation System

Customer
Booking
Flight
Payment
Loyalty
Customer Segmentation
SQL
Automation Studio
AMPscript
Journey Builder
CloudPages
API Integration
Tracking
Reporting

Project 2 — Insurance Marketing Automation System

Customer
Policy
Claim
Premium
Agent
Relational Data Model
SQL
AMPscript
Dynamic Email
Journey Builder
CloudPages
API
Tracking
Reporting

Sample lectures

Watch part of the actual course before you ask for access — the same recordings you would be buying, not a trailer.

Demos unlocked

Marketing Cloud

Marketing Cloud Explained

What Marketing Cloud actually is, in plain English, before any of the tooling.

Careers

Introduction, Career Roadmap & Platform Overview

How the programme opens: the platform, the roles it leads to and the order to learn things in.

Marketing Cloud

Contact Builder, Data Extensions & Attribute Groups

The data model session — the decisions here are the ones you cannot undo in year two.

Marketing Cloud

Filtered & Random Data Extensions

Segmentation in practice: filtered and random data extensions, built on screen.

Projects

SFMC Project Overview

The real-world project the programme builds towards, and how it is scoped.

Projects

SFMC Project Implementation Demo

The project implemented end to end — data, SQL, AMPscript and a journey.

Who is this program for?

Built for marketers moving into martech, and for Salesforce professionals adding Marketing Cloud to their skill set.

Martech Career Path

Digital Marketers

Move from campaign execution into enterprise marketing automation on the Salesforce platform.

Add a Specialism

Salesforce Professionals

Extend your Salesforce experience into Marketing Cloud, one of the highest-demand specialisms in the ecosystem.

0-2 Years Experience

Freshers & Recent Graduates

Start in martech with a structured roadmap, real campaign builds and placement support.

Career Growth Path

Email & CRM Executives

Step up from tooling-level work into journey design, data extensions and AMPscript personalisation.

What You Will Achieve After This Program

Learn, build, and prove your skills with real projects, certification, and structured guidance toward job readiness.

Job-Ready Skills

Gain hands-on experience with real Marketing Cloud use cases

Interview Confidence

Crack interviews with mock sessions and real questions

Salary Growth

Move into a pay band that support and non-IT roles rarely reach

Real Project Experience

Work on industry-based Marketing Cloud projects

Resume & LinkedIn

Stand out with an optimised profile and project portfolio

Long-Term Career

Build a future-proof career in enterprise platforms

Real Students. Real Results.

From non-IT, career gaps, and freshers to working in top tech companies

Bhavesh Kadu, RizeX Labs learner — Bhavesh Kadu

Rohini J, RizeX Labs learner — Rohini Juwar

Rajat M, RizeX Labs learner — Rajat Modi

Sachin S, RizeX Labs learner — Sachin Suroji

163+ Placements in 2025-26 and counting

Next is you

Every name on this page started where you are now.

Start your story

3000+

Active Students

40+

Supporting Staff

170+

Hiring Partners

8 Lacs

Average Salary

32 Lacs

Highest Salary

Frequently Asked Questions

Clear your doubts and get complete clarity before starting your journey with RizeX Labs.

How is this different from the live programme?

It is the same syllabus and the same trainers, recorded. What you give up is the live batch — real-time Q&A, mock interviews and the cohort around you. What you gain is starting today and going at whatever pace suits you.

How long do I have access to the lessons?

Lifetime access to the course content and learning materials. It does not expire, and as the curriculum is updated you get the new content too.

Where do I watch the lessons?

On our learning platform at app.gradxacademy.in. Once your enrolment is confirmed you get your login and the full lesson list.

What does it cost?

Send us the request form on this page and our team will come back with the current price and enrolment details for this track.

Do I need any prior experience?

No. The course starts at the fundamentals and builds up to advanced implementation, so it works whether you are starting fresh or already on the platform.

Do I need Salesforce experience before learning Marketing Cloud?

No. Marketing Cloud is a separate platform and the course starts from fundamentals. Existing Salesforce experience helps with the Marketing Cloud Connect module but is not required.

Do I need to know how to code?

Not to start. AMPscript and SQL are introduced step by step, and most day-to-day campaign work is configuration rather than code.

Will I get a certificate?

You receive a RizeX Labs Certificate of Completion, and the track is aligned to the official certification path for this platform.

Can I switch to the live programme later?

Yes — talk to our team and they will tell you what the difference works out at for your track.

Is placement support included with self-paced?

Placement support is part of the live programmes. If that is what you are after, tell our team on the form above and they will explain the options honestly rather than selling you the wrong thing.

Can I ask questions while I learn?

Self-paced is designed to be worked through independently. For structured doubt support, mock interviews and mentorship, the live programme is the right fit — our team will tell you which suits you.

Do the lessons cover real projects?

Yes. The course is built around real-world scenarios and practical implementation, which is how the live programme is taught too.